The brand in the market with the highest market share

A point of difference or superiority held over a business' competitors

Any place where the sellers of a particular good or service can meet with the buyers of that good and service and where there is potential for a transation to take place

A market containing a single business

The way products are developed and advertised with unique selling points to make them appear different from others on the market

The accountability of a business towards its stakeholdesr; the idea that businesses should contribute to the welfare of their community

An individual or group that has a direct or vested interest in the activities of a business

Websites, applications and platforms that allow users to create and share content

A concept that encourages utilising external and internal knowledge by sharing knowledge

The percentage of total sales in a market held by one brand or business

A set of moral principles that a business needs to establish and follow

The rivalry that occurs among sellers in their desire to sske and satisfy a market

The distinguishing name, term, symbol or design used to identify a manufacturer's product